Facebook For Small Business

Here’s a great post from Jason Mollica on the Social Fresh blog about how Facebook can help small businesses:


We’ve all heard that social media can help grow your business and brand, financially.

But say you are a Mom and Pop coffee shop in a small town.

Why would you want to use Facebook?

Why NOT?!
Small town businesses can use social media to grow their customer base. I work with these types of businesses and their owners often do not see the connection between social and more foot traffic.
Let’s be honest, there are still many businesses that recoil when they hear the words Facebook and Twitter.

These five tips can be effective when talking to any small business. What can social media do for them?

1. Helps a business re-think their marketing strategies

While advertising in a local newspaper is great, you are only reaching a small portion of your audience.
For example, you could spend upwards of $1,000 for just a half-page ad. Take the money you would spend in print and go global.
Granted small businesses may not have the money to hire a full-time social media manager. They could, however, be looking for a consultant to offer assistance.
Take Sweet Sixteen Cafe in Lockport, N.Y. They have a simple, but effective website and use their Facebook page to entice customers to come into the store.

2. Recommend a YouTube or Flickr page

I recently worked with a tourism group to allocate funds from unnecessary advertising into the purchase of a small HD video camera and a digital camera.
This allowed the group to take photos and video without spending thousands. It helped generate more business for the town and encouraged additional tourism dollars.
We established a YouTube page and will be putting more photos on Flickr. Giving potential visitors and customers an idea of who you are and what you stand for is key to personalizing the experience.
Who wouldn’t want to see a video of what your the area looks like during the holidays or showing a smiling customer enjoying something in your store?
If you keep at it, Youtube can also be a great search opportunity, helping potential customers find your business in a visual and engaging way.

3. Understanding the changing business climate can save money AND business

Not only do you need to understand what you are telling your clients, you need to understand their business.
We can tell prospective and current clients how the tools work, but if we don’t know how they will be effective for their business, what’s the point? In this economic climate, there is plenty of uncertainty.
We need to provide examples of certainty. The money saved now, can go a long way to turning a profit, as Lake Effect Ice Cream in Lockport, N.Y. has shown.

4. Give your business a personality

I have a small boutique inn as a client. You could read all the great amenities that they have on a website, but it has been Facebook that has allowed us to explain who they are and how they treat their customers.
Their followers regularly interact with them now, even telling them when they plan to come back. When a guest stays with them, they often mention how they feel part of the “Brookins experience” because of how the inn “talks” to them on Facebook. The return guest rate has gone up to nearly 95%.

5. Most importantly… it’s a perfect customer service tool

If that’s the one thing you can stress the most, do it. Businesses want to make sure their current customers are taken care of. Mom and Pop type-businesses aren’t any different. As a matter of fact, it probably means more.
Exceptional social media customer service, to go along with terrific in-person service, will go a long way to building social capital AND business success.
What are some tips you give small businesses for social success?

 Image source: BigStock.com Shopping carts and shoppers

Social Media Marketing in Detroit

Why Go Social with Access Social?

Get The Most Out Of Your Social Media

Access Social provides full-service social media marketing for a wide variety of businesses. We customize your brand messaging so you stand out and engage customers where they really spend their time. The right social positioning and buzz fulfills your business objectives while growing your bottom line. Check out our portfolio to see how we grow social media campaigns on a variety of platforms. Contact Access and use social media to your advantage!

Social Media Marketing in DetroitContent Creation

We create smart professional content for Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Pandora, blogs, newsletters, and that’s just the start! Our in-house graphics department creates images that tell your story with personality. Our social messaging resonates with search rankings, as well as audiences, to bring the right traffic to your website. Access Social’s innovative techniques position your business ahead of the competition.

Reputation Management

A social media presence is essential to modern visibility. Whatever social style you choose, Access social media marketing listens to market trends and your brand community, so your audience always gets your best side. Our thoughtful and timely responses build relationships and shape your online brand conversation.

Campaign Maintenance

Access’s social experts manage new and established social channels, including the “granddaddies” of social media, like blogs and email newsletters. It’s all about timing and touch to keep your audience informed and intrigued about your business. Make your voice the voice of your field across all social channels.

Social Advertising

Social media, particularly Facebook and soon Twitter, features new opportunities for cost-effective advertising. This brave new world offers innovative exposure with measurable results. We manage budgets, big and small, to target your ideal demographics at the right time, giving you the biggest advertising bang for your buck in the social stratosphere.


Access employs cutting-edge reporting and analytics to keep you informed about the effectiveness of your social marketing program. From Facebook Insights and Google Analytics to our own Peak software, we gauge the reach and engagement of your content and monitor your brand across the internet. We’re human. We use tools to make sure we’re building the best social presence.

Account Manager

Access social media managers allow you to rest assured that your social identity is in the best hands. We manage your social platforms or work with you to customize your social voice. Grow your social brand your way with the expertise of Access Social’s social media marketing team.

Social Media Training

Even if you already have a “social media” person, your business can benefit from Access Social’s experience. We can train your representative in current social media techniques or assist with specific tasks that supplement your existing social program. We offer social media strategy consultation or ongoing retainer consulting.

At Access, we are more than happy to share our expertise with you, so you can get the most out of your social media marketing.